There are over 2 Trillion searches on Google per year, which is why if you aren’t doing Google Ad Search Ads yet, you need to start.
And to help you with getting your ads clicked, we have created this guide. So, let’s dive right into it and explain exactly what Google Search Ads are.
What Are Google Search Ads?
Google Search Ads are text ads that get shown in the search results of Google based on keywords that are searched for.
Keywords are the words you chose to target your ads with, so when someone searches for a keyword like “Cars for sale,” and if you have bid on that keyword, your ad will appear to them in the search results of Google.
Here is an example in the image below:
For Google Ads, you pay-per-click (PPC) or per impression (CPM) on an ad.
PPC is when the advertiser pays a fee each time their ad is clicked on, and CPM is the cost of advertising per 1,000 impressions on an ad.
For example, if your ad gets 10,000 impressions, and you pay $3 for CPM, then it will cost you $30.
And for reference, impressions are the number of times your ad is displayed.
But one of the best things about Google Search Ads is that it’s great for finding hyperactive buyers.
Hyperactive buyers are searching Google for something that solves their need or problem, which makes it easier to sell to them because they are in the market searching to buy.
Because of this, you want to make sure your ad gives them a product or service that solves their problem or fills their need.
But there is an issue with advertising on Google because there is a lot of competition. This means it’s not as easy as you’d think to create ads that get clicked.
That’s why, to help with your Google Search Ads, we have made a list of 5 ways to write Google Search Ads that get clicked by improving your ads copy.
And by ad copy, I mean copywriting, which is writing an advertisement or other forms of marketing to create brand awareness and get a sale.
So basically, it’s any text you write for your ads.
Now, let’s get into the good stuff! Continue reading to learn the 5 ways to write Google Search Ads that get clicked…
1) Capitalize Every Letter
When writing Google Search Ads, it is recommended to capitalize the first letter of every word in your ads, just like in the image shown below.
And you want to do this because it’s more appealing to the eye and easier to read. Also, because Search Ads that capitalize the first letter of every word, get more clicks.
But, you do not want to capitalize every letter of a word or every other letter. It’s strictly prohibited by Google and can get the ad disapproved, like FREE SHIPPING or FrEe ShIPpIng.
2) Use Keywords In The Ad
The best practice with search ads is to include keywords in your ads copy.
This is because if your keywords are searched for, Google will bold the keywords in your ads copy to let the person searching know that they are in the right place.
For the image above, I had typed “Nike Shoes” into the search bar of Google, which is why those words are bolded in the ad example.
It’s a fairly simple technique that you can use, but make sure the keywords are being used well. You don’t want to overstuff your copy with keywords because it probably won’t convey the proper message if it’s being overused.
As a general rule, have the keyword you are using in your headline at least once, as well as your ads description.
3) Always Include A Strong Call-To-Action
The purpose of creating your ad is to get the person seeing the ad to take the desired action.
And to get them to take the desired action, whether that be signing up for your email list or making a purchase, you need to tell them directly what to do by having a clear call-to-action (CTA).
A CTA is a term used by marketers to refer to the next steps that they want the reader or audience to take after seeing their marketing material, such as an advertisement or email.
You also need to have a good offer in your ad copy to make them go through with the action that you want them to take.
The image below is an example of a strong call-to-action with a good offer. PetSmart is telling you to shop with them directly in the ad copy and they also include an offer for Free Shipping.
4) Address The Audience Directly
The 3 Google Search Ad examples shown below all have something in common, which is that the ad copy addresses the audience directly.
Each of the ads copy has “you” or “your” written in the ad.
Using “you” or “ your,” when speaking to an audience is a powerful way to make your ad feel personable and like you are speaking to the reader directly. It can also attract more ad clicks because it helps create relationships.
5) Use Ad Extensions
Ad Extensions are important to use because they are additional areas of text that extend the ad. It provides the viewer of the ad with additional information that they wouldn’t have been able to see without an Ad Extension.
As you can see in the example below, when you compare an ad with an extension to an ad without an extension, it’s very clear which ad you are more likely to click on.
The Michael Kors ad is more visible and stands out in comparison to the DSW ad that is below it, which is why using Ad Extensions can help increase your click-through rate against the competition.
Here’s a full list of all the different Ad Extensions you can use:
I’m not going to go into detail about each extension, but here is a Google Help Form that gives you detailed information about different Ad Extensions.
But, the two extensions that I am going to talk about are the Sitelink Extension and Lead Form Extension.
Sitelink Extensions are additional texts and links that will show up in the ads copy. It should highlight any additional information that supports the main ad copy. It works as in-site navigation that takes the viewer directly to a web page if clicked on. It’s a commonly used extension.
Lead Form Extensions lets you collect leads directly from your search ad. People that are interested in your business or service can fill in a form by clicking on the ad to provide you with their information, so you can contact them to follow-up.
It’s a new extension, and we have a full blog that walks you through exactly how to set-up Lead Form Extensions with Google ads, check it out by clicking here.
Lead Form Extensions only show on mobile devices while Sitelink Extension appears on both mobile and desktop.
Below is an example of how both extensions look on a mobile device.
Google Lead Form Extension is a simple and efficient way for you to gather leads and for your leads to give you their information with the easy to fill in form.
But the only issue with Google Lead Form Extension is that there isn’t an automated way to collect your leads information. You have to spend time exporting and importing your new leads from Google yourself.
This isn’t good because you aren’t able to immediately follow-up with your newly-acquired leads as soon as they have filled in your Google Lead Form.
But with LeadsTunnel, you can!
Automated Lead Generation
LeadsTunnel is a software that automatically connects your Google leads to your existing digital marketing funnels.
So, if you have a CRM or Email Service Provider (ESP), LeadsTunnel streamlines all your new leads into your provider, allowing you to respond to your new leads immediately.
But even if you don’t have a CRM or ESP, with the in-app email and SMS features, you can have conversations with your leads and store all your leads information in LeadsTunnel as a cost-effective solution.
Try LeadsTunnel for yourself by claiming your FREE 7-Day LeadsTunnel trial. Start taking those new Google Leads and turning them into customers fast!
Get More Clicks Today
We hope these 5 ways to write Google Search Ads that get clicked has helped you create better Search Ads.
Please comment below to let us know how our training has helped you and your business. Also, we would appreciate it if you share this article with your network and other entrepreneurs.